SEO report of houseofmastore.com
Redirected to houseofmastore.com/?v=7516fd43adaa
Modest fashion - Mästore
houseofmastore.com/?v=7516fd43adaa
Stockholm based modest fashion label. Mästore merges faith with fashion into a blend of casual easy-to-wear dresses, chic caftans and coats.
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : houseofmastore.com/?v=7516fd43adaa
Character length : 34
Title
Modest fashion - Mästore
Description
Stockholm based modest fashion label. Mästore merges faith with fashion into a blend of casual easy-to-wear dresses, chic caftans and coats.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
locale: en_US
type: website
title: Modest fashion - Mästore
description: Stockholm based modest fashion label. Mästore merges faith with fashion into a blend of casual easy-to-wear dresses, chic caftans and coats.
url: http://houseofmastore.com/
site_name: Mästore
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://houseofmastore.com/robots.txt
https://houseofmastore.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Modest fashion - Mästore
Character length : 24
Good! The title’s length is between 10 and 70 characters.
Character length : 24
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 2%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 0 | 0 | 2 | 0 | 0 | 0 |
Heading structure in the source code
- <H3> DAILY
- <H3> EVENING
Word cloud
- daily3
- evening3
- shop2
- skip2
- solna2
- follow2
- payment2
- checkout2
- cart2
- view2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| daily | |||
| evening | |||
| shop | |||
| skip | |||
| solna | |||
| follow |
Two Word cloud
- evening view2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 5 images on this web page.
Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
4.00
Flesch Reading Ease
72.70
Coleman Liau Index
10.90
Automated Readability Index (ARI)
1.80
Dale–Chall Readability
8.20
SMOG Index
7.00
Spache Readibility
5.00
Number of letters
6971
Number of words
1531
Number of sentences
427
Average words per sentences
4
Number of syllables
2361
Syllables in words
2310
Average syllables in words
1.54
Number of words in first three syllables
181
Percentage of word / syllables
11.82
Words not in Dale-Chall easy-word list
782
Words not in Spache easy-word list
174
Technologies
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is not fast enough: 0.84 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
58
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://houseofmastore.com/.. /frontend.min-7.2.0.js
- https://houseofmastore.com/.. /jquery-1.12.4.js
- https://houseofmastore.com/.. /jquery-migrate.min-1.4.1.js
- https://houseofmastore.com/.. /micromodal.min-1531127692.js
- https://houseofmastore.com/.. /front.min-1.2.44.js
- https://houseofmastore.com/.. /add-to-cart.min-3.4.5.js
- https://houseofmastore.com/.. /geolocation.min-3.4.5.js
- https://houseofmastore.com/.. /jquery.blockUI.min-2.70.js
- https://houseofmastore.com/.. /js.cookie.min-2.1.4.js
- https://houseofmastore.com/.. /woocommerce.min-3.4.5.js
- https://houseofmastore.com/.. /cart-fragments.min-3.4.5.js
- https://houseofmastore.com/.. /owl.carousel.min-2.1.0.js
- https://houseofmastore.com/.. /custom-1.0.js
- https://houseofmastore.com/.. /navigation.min-2.3.3.js
- https://houseofmastore.com/.. /skip-link-focus-fix.min-20130115.js
- https://houseofmastore.com/.. /header-cart.min-2.3.3.js
- https://houseofmastore.com/.. /galleria.min-2.1.8.js
- https://houseofmastore.com/.. /modernizr.min-2.8.3.js
- https://houseofmastore.com/.. /front-1531127692.js
- https://houseofmastore.com/wp-includes/js/wp-embed.min.js
- https://houseofmastore.com/.. /front.min.css
- https://houseofmastore.com/.. /font-awesome.min.css
- https://houseofmastore.com/.. /animate.min.css
- https://houseofmastore.com/.. /owl.carousel.min.css
- https://houseofmastore.com/wp-content/themes/storefront/style.css
- https://houseofmastore.com/.. /icons-2.3.3.css
- https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,300,300it...
- https://houseofmastore.com/.. /woocommerce-2.3.3.css
- https://houseofmastore.com/.. /style-2.1.8.css
- https://fonts.googleapis.com/css?family=Karla%3A400%2C700&ver=4.9.8
- https://fonts.googleapis.com/css?family=Libre+Baskerville%3A400%2C700...
- https://houseofmastore.com/.. /front-1531127692.css
- https://houseofmastore.com/.. /style.css
- https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,300i,400,...
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-google-analytics-for-wordpress-assets-js-frontend.min-6.1.7.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-includes-js-jquery-jquery-1.12.4.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-includes-js-jquery-jquery-migrate.min-1.4.1.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-cookie-notice-js-front-1.2.38.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-woocommerce-assets-js-frontend-add-to-cart.min-3.0.4.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-woocommerce-assets-js-frontend-geolocation.min-3.0.4.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-woocommerce-assets-js-jquery-blockui-jquery.blockUI.min-2.70.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-woocommerce-assets-js-js-cookie-js.cookie.min-2.1.4.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-woocommerce-assets-js-frontend-woocommerce.min-3.0.4.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-woocommerce-assets-js-frontend-cart-fragments.min-3.0.4.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-theme-customisations-custom-js-min-owl.carousel.min-2.1.0.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-plugins-theme-customisations-custom-custom-1.0.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-themes-storefront-assets-js-navigation.min-20120206.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-themes-storefront-assets-js-skip-link-focus-fix.min-20130115.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-themes-storefront-assets-js-woocommerce-header-cart.min-2.1.8.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-themes-galleria-assets-js-galleria.min-2.1.8.js
- http://houseofmastore.com/wp-content/cache/busting/1/wp-content-themes-galleria-assets-js-modernizr.min-2.8.3.js
- http://houseofmastore.com/wp-includes/js/wp-embed.min.js
File size of all javascript files combined
344.83KB
Javascript minifying
You can save 600B (17% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- http://houseofmastore.com/wp-content/plugins/cookie-notice/css/front.css
- http://houseofmastore.com/wp-content/plugins/theme-customisations/custom/css/min/font-awesome.min.css
- http://houseofmastore.com/wp-content/plugins/theme-customisations/custom/css/min/animate.min.css
- http://houseofmastore.com/wp-content/plugins/theme-customisations/custom/css/min/owl.carousel.min.css
- http://houseofmastore.com/wp-content/themes/storefront/style.css
- http://houseofmastore.com/wp-content/themes/storefront/assets/sass/woocommerce/woocommerce.css
- http://houseofmastore.com/wp-content/themes/galleria/style.css
- http://houseofmastore.com/wp-content/plugins/theme-customisations/custom/style.css
File size of all css files combined
368.07KB
CSS minifying
You can save 2.8KB (15% compression) on the analysed URL by minifying the CSS files.
- By minifying https://houseofmastore.com/.. /style-2.1.8.css you can save 1.1KB (17% compression rate)
- By minifying https://houseofmastore.com/wp-content/themes/storefront/style.css you can save 1.1KB (14% compression rate)
- By minifying https://houseofmastore.com/.. /style.css you can save 431B (16% compression rate)
- By minifying https://houseofmastore.com/.. /owl.carousel.min.css you can save 117B (13% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
41.21KB
Gzip compression
Your site uses compression.
Speed test – Browser cache
Number of static resources (image, JS, CSS)
49
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://d3r1pwhfz7unl9.cloudfront.net/paymentlogos/2.png | Expiry time is not specified |
| https://d3r1pwhfz7unl9.cloudfront.net/paymentlogos/3.png | Expiry time is not specified |
| https://d3r1pwhfz7unl9.cloudfront.net/paymentlogos/4.png | Expiry time is not specified |
| https://www.googletagmanager.com/gtag/js?id=UA-120834627-1 | 15 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
1.58MB
Image optimisation
You can save 574.2KB (36% compression) by optimising the images below:
- By lossless compressing the https://houseofmastore.com/.. /MG_0288_slide.jpg you can save 197.5KB (28%) data.
- By lossless compressing the https://houseofmastore.com/.. /mastore_MG_0248_homeblocks.jpg you can save 123.4KB (50%) data.
- By lossless compressing the https://houseofmastore.com/.. /mastore_MG_0603_homeblock_high.jpg you can save 115.6KB (50%) data.
- By lossless compressing the https://houseofmastore.com/.. /mastore_MG_0490_homeblock.jpg you can save 81.7KB (50%) data.
- By lossless compressing the https://houseofmastore.com/.. /MG_0307_slide.jpg you can save 47.1KB (23%) data.
- By lossless compressing the https://d3r1pwhfz7unl9.cloudfront.net/paymentlogos/4.png you can save 2.8KB (59%) data.
- By lossless compressing the https://d3r1pwhfz7unl9.cloudfront.net/paymentlogos/3.png you can save 2.8KB (59%) data.
- By lossless compressing the https://d3r1pwhfz7unl9.cloudfront.net/paymentlogos/2.png you can save 2.8KB (71%) data.
- By lossless compressing the https://houseofmastore.com/.. /paypal.png you can save 426B (18%) data.
Links
We found a total of 24 different links.
Internal links: 20
External links: 4
Internal links: 20
External links: 4
External links:
| Link text (anchor) | Link strength |
|---|---|
| https://www.facebook.com/House-of-M%C3%A4store-349958748680953 | |
| https://www.instagram.com/houseofmastore | |
| Follow us on Instagram | |
| Follow us on Facebook |
Internal links:
Website security
IP
188.114.255.107
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Typos
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